DEREK
LAM

BRAND MARKETING

Brand Marketing Consultant

The brand strategist behind category-defining spirits, beverage & lifestyle brands.

15+ years building brands at Diageo, Bacardi, and the agency side — now helping early-stage and scaling CPG brands compete like the big players, without the Fortune 500 overhead.

See my work

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2X
D'USSE volume in 24 months

4B+
RYTHM beverage launch impressions

+220%
DeLeon Tequila depletion rate

340M+
Hendrick's Gin media impressions

15+
Years of brand leadership

DEREK LAM

Brand Marketing Consultant

2X D'USSE volume in 24 months

4B+ RYTHM beverage launch impressions

+220% DeLeon Tequila depletion rate

340M+ Hendrick's Gin media impressions