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D'USSE Cognac
Project type
Brand Turnaround, Celebrity Joint Venture
Results
2X Brand Volume: 300K > 500K cases in 24 months
+109% Revenue growth year-over-year
1B+ PR & Influencer impressions
Services Delivered
Brand StrategyCelebrity Partnership ManagementInfluencer MarketingExperientialGlobal GTMCommercial Execution
Selected to reset D'USSÉ Cognac strategy and rebuild the joint venture with Jay-Z's Roc Nation — taking on full brand leadership mid-cycle while rebuilding a fractured partnership from the ground up.
Led complete business turnaround across brand planning, consumer programming, influencer strategy, and global expansion. Launched the D'USSÉ Remixer ambassador platform, scaled nightlife experiential activations nationally, and developed GTM playbooks for Europe, Asia, and Travel Retail. Produced the brand's first luxury limited edition in partnership with Sotheby's.
