Senior brand expertise, without the agency overhead.

I embed directly with your team as a strategic partner — bringing the same thinking that scaled D'USSÉ Cognac to 500K cases and launched RYTHM THC Beverages into a new category — applied to your brand, your budget, your timeline.

Brand Strategy & Positioning

Whether you're launching a new product, entering a new category, or repositioning an existing brand, I build the strategic foundation that everything else runs on — your brand world, competitive positioning, architecture, and voice.

Deliverables:

Brand positioning statement
Competitive landscape audit
Portfolio architecture
Brand identity guidelines
Consumer targeting framework
Annual brand plan

Go-To-Market Planning

From early-stage brand launches to new market expansion, I develop the integrated plans that move product. Channel strategy, retail programming, trade advocacy, and launch sequencing — built to drive trial and velocity from day one.

Deliverables:

GTM strategy & roadmap
Channel prioritization
Trade marketing playbooks
Launch campaign architecture
Market-by-market rollout plan
KPI & measurement framework

Experiential & Event Marketing

I design and execute brand experiences that create lasting consumer relationships — from flagship events and sampling tours to festival sponsorships and ambassador programs. Built for brands that need to earn attention, not just buy it.

Deliverables:

Activation concept & strategy
Event production oversight
Sampling tour management
Festival sponsorship strategy
Brand ambassador programs
ROI measurement system

Influencer & Partnerships

I've managed some of the most complex brand partnerships in the industry — including celebrity joint ventures with Jay-Z's Roc Nation and Combs Enterprises. I know how to build, structure, and execute partnerships that actually move the brand forward.

Deliverables:

Partnership strategy & sourcing
Celebrity & talent management
Influencer program design
JV relationship management
Content collaboration briefs
Sponsorship negotiation

Content & Campaign Development

Strategic creative direction for brands that need compelling, culturally resonant content — without a full in-house team. I develop the campaign frameworks, channel strategies, and content systems that give your creative partners clear direction and your brand a consistent voice.

Deliverables:

Creative platform development
Campaign brief & architecture
Channel content strategy
Agency briefing & oversight
Social & digital frameworks
Brand voice guidelines

Fractional Brand Director

For early-stage brands that need senior marketing leadership without a full-time hire — I embed as your fractional Brand Director on a retainer basis. You get Fortune 500-caliber strategic thinking and hands-on execution, at a fraction of the cost of a full-time director.

Best for:

Pre-Series A brands
Post-funding scale-up
Brands in category expansion
Agencies needing senior support
Founder-led brands

Not sure which service fits the bill?

Most engagements start with a discovery call. Let's talk through where your brand is and where it needs to go.