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Rythm THC Beverages
Project type
Brand Launch / Experiential / Campaign Development
Situation:
Brought in at the earliest stage of RYTHM Beverage's market entry — a brand-new THC beverage launching into an uncharted retail and regulatory landscape. With the brand less than 6 months old, the mandate was to build presence fast, expand distribution, and execute the groundwork for a history-making venue partnership.
What I did:
Led brand strategy, integrated marketing, and commercial activation across the critical launch window. Developed and executed a Dry January campaign and 420 campaign spanning digital, social, in-store retail POS, sweepstakes, and sampling. Served as project lead for the United Center partnership — coordinating across GTI teams, venue leadership, and external partners to bring it to launch.
