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Rythm THC Beverages
Project type
Brand Launch / Experiential / Campaign Development
Brought in to lead RYTHM Beverage's brand strategy and marketing during its critical early growth window — a THC beverage less than 6 months into launch, competing in an uncharted retail and regulatory landscape. Responsible for the RYTHM brand, with additional support on Señorita THC Margaritas as part of the United Center sponsorship project.
Led integrated brand strategy, campaign development, and commercial activation across digital, social, retail, and experiential channels. Developed and executed a Dry January campaign and 420 campaign spanning digital, social, retail POS, sweepstakes, and sampling. Served as project lead for the United Center sponsorship — the first-ever THC beverage partnership at a major U.S. arena.
Results (RYTHM brand):
• +23% depletion growth Nov 2025 → Jan 2026
• 5,800+ total cases depleted across 2025 launch year
United Center partnership:
• First THC beverages at a major U.S. arena (20,000+ capacity)
• 4B+ PR & media impressions at launch
• Coverage: CNBC, NBC Chicago, ABC7, MJBizDaily, Pollstar
